2021
Mazda
UX, UI
UX/UI Designer
My initial research focused on gaining a better understanding of customers’ needs when it comes to exploring, comparing, and purchasing Mazda vehicles at the dealership in Coconut Creek, Florida, as well as how these needs are shared by others in their network.
The project aims to enhance the experience for customers at a Mazda, by simplifying vehicle research, comparison, and purchasing. It also addresses the challenge of booking service appointments by streamlining the service scheduler process.
Mazda's platform simplifies the process of researching and purchasing vehicles by offering an easy-to-use interface to explore models, compare features, and schedule test drives at the Coconut Creek dealership. It’s a seamless experience for anyone looking to buy or lease a Mazda vehicle, all in one place.
UX research, UI design, brand identity
Helping users easily compare different Mazda models and customize their vehicles based on preferences and needs and offering simple tools to book test drives and schedule dealership visits at the Coconut Creek location for a more hands-on experience.
What platforms or tools are available to explore, compare, and purchase?
How do users typically search for vehicle models that fit their needs and preferences at the dealership?
What features do customers value most when considering purchasing or leasing a vehicle?
What are the most common challenges customers face when researching or buying a Mazda car online?
