2023
Freelance
UX, UI, Product Design
UX/UI Designer
IOFMA was created for passionate music enthusiasts, those who are eager to explore new genres and stay connected to the local music scene. The true music lovers who organize and share their favorite performances, classes, and experiences with friends. IOFMA curates, personalizes, and streamlines the music learning journey while connecting students to a network of fellow musicians and instructors.
Finding the right music instructor can be a hassle. There are plenty of platforms out there, but none make it easy to search for instructors based on their expertise, sign up for lessons, or even buy gift cards for friends and family—all in one place. Instead, you end up jumping between different websites, wasting time and making the whole process feel way more complicated than it should be.
IOFMA makes it easy to find the perfect music instructor by letting you search based on their expertise, all in one place. Whether you're looking to sign up for lessons, enroll in a course, or buy a gift card for a loved one, it’s all streamlined on the platform—no more hopping between websites or dealing with a complicated process. It’s a simple and smooth experience from start to finish.
UX research, UI design, brand identity
My initial research focused on gaining a better understanding of users’ needs when it comes to finding and booking music instructors, as well as how these needs are shared by others in their network.
What platforms are available to find, book, and manage music lessons?
How do users typically search for music instructors that match their needs?
What features do users value most when enrolling in music lessons or courses?
What are the most common challenges users face when looking for music instructors online?
